GRILLA TO BECOME OFFICIAL SPORTS HYDRATION PARTNER OF FOUR PSA EVENTS IN THE UK

Squash Media & Marketing (SMM) - a commercial entity owned and operated by the Professional Squash Association (PSA) - has announced a new partnership with GRILLA, which will see them become the Official Sports Hydration Partner of the Optasia Championships, Manchester Open, British Open and London Classic.

Launched in the United Kingdom in 2023, GRILLA is an ambitious company producing a range of high-quality hydration products.

The partnership will see GRILLA receive on-site branding at the four key PSA Squash Tour events in the UK, while GRILLA’s products will also be made available to players during those tournaments.

“We are pleased to sign a partnership with GRILLA as we welcome them as the Official Sports Hydration Partner of the flagship PSAtournaments in the UK,” said SMM’s Head of Commercial Partnerships Ian Davis.

“Their products support athlete performance, which makes them a fitting partner for squash, especially given that professional squash players are amongst the world’s fittest athletes.”

GRILLA Managing Director John Smith-Howell said, “We are excited to announce our partnership with the Professional Squash Association as the official sports hydration partner! Together, we aim to support athletes in their pursuit of excellence, ensuring they stay energized and hydrated on and off the court.”

For more information from the PSA Squash Tour, visit the PSA website or follow the PSA on X, Facebook, Instagram, YouTube, TikTok, Threads, WhatsApp and LinkedIn.