.png){kind=small}
TRADE
PARTNERSHIPS
OUR
MISSION
Our mission is to create a hydration brand that enables consumers to create a plan based on their own activity levels, a true partner to their physical and mental health with a focus on delivering high performance products.
HIGHLIGHTS
KEY
HYDRATION
PARTNERSHIPS
GROWTH PLAN
WHAT
GRILLA is the only brand on the market with a full hydration offering across water, energy and isotonic.
GRILLA are working with retail and commercial partners to create nationwide product release.
GRILLA provides you with a range of SKU’s to provide an overall solution for retailers offering branded hydration.
WHY
Hydration brands have avoided high-sugar energy drinks, however, they are still part of peoples diets.
Major brands have stopped working with medium scale retailers, making these brands keen to move to new providers.
Fans of the brand are able to pick the right product for them from a range of suitable drinks that is developing.
HOW
GRILLA is educating our consumers on when best to drink our energy drink vs a an isotonic or water product.
GRILLA is offering medium scale retailers direct partnerships with POS and promotional support across launch.
GRILLA’s hydration planning tool on our website will allow you to create your own high-performance hydration plan.
.jpg)
THE
PRODUCTS
GRILLA produce a range of high-quality energy and hydration products. Our range is aimed at educating and informing consumers on the correct hydration solutions depending on their level of exercise and stamina.
GRILLA products provide the hydration you need no matter what stage of activity you are at, whether it’s pre-exercise, a much needed energy boost during a game or post-exercise recovery.
We’ve also got you covered for your water needs and hydration you need in everyday life. GRILLA can be bought in-store but also you will be able to curate your own hydration box based on your individual routine.
THE
BRAND
Our brand is bold and stands out on the shelf. We are disruptors looking to create waves in the market. We have core brand partnerships with a number of partners including Hibernian FC and OMG GRILLA Yamaha Racing.
We are building the brand to be memorable, in-your face and to be create brand fans not just consumers. GRILLA is your hydration partner for whatever your exercise and lifestyle needs.
GRILLA represents grassroots participation, whether working with big name clubs or those taking their first steps in their career GRILLA tells the stories of ambition in a multitude of endeavours.
THE
MARKET
The global hydration market, encompassing water, energy, electrolyte and isotonic drinks has been rapidly growing worldwide over the past 10 years. With a global CAGR average of 4.9%, with the only exception 2020.
Over the next five years the market is expected to grow at a global average of 7.2%. We believe that there is a requirement for stores and venues to offer a wider range of products to a growing consumer base.
Grilla have built a team of experienced professionals with industry experience, with the aim of delivering a new player to the markets of energy drinks and hydration. Get involved with us to help grow your range.
OUR HYDRATION
EDUCATION COMMITMENT
THE HYDRATION TIME BOMB
The National Health Service is clear on its research into the importance of effective and safe hydration. Long-term poor hydration can lead to chronic headaches, fatigue and weakness. Poor hydration when taking on physical activity can result in permanent impact on the brain.
While only really advised for high-intensity cardiovascular training, energy drinks can give a well-needed boost taken within the hour before exercise. If consumed in that time period then the exercise they then take part in will burn the sugars in the drink and the energy will be effective.
Meanwhile, isotonic sports drinks are effective in quickly replacing key electrolytes and fluid lost through sweat when we exercise. The added carbohydrate can help us achieve a longer term energy boost, this is important for endurance events, matches or long-training sessions.
All medical bodies agree that for every-day use and hydration requirements the regular consumption of water is the most vital choice we can take. Pure mineral water with very few additives is the best way to achieve this level of required, regular, hydration.
THE GRILLA COMMITMENT
Our range of products are designed to provide hydration where required alongside quality products, used sensibly, to replace the higher sugar energy drinks that many people lean to, often at the wrong time of their day.
GRILLA commit to provide the education to our consumers to ensure that they are using our products at the right times. Our energy drink is a close match for all other top level products on the market and yet we recommend that it only be consumed alongside high-intensity exercise.
We provide the isotonic drinks to give our customers a hydration product for performance during endurance events. Our isotonic provides hydration during long-workouts, extended gaming sessions or across the day when having to stay at a high level of activity.
Underlying our education promise to customers is the understanding that all hydration plans must be dominated by consumption of water. Water is a human right and our business supports access to free water supply. For convenience we also offer a bottled water product.
Our Power League Partnership Video
A NOTE
FROM THE BOARD
IAN RABBIDGE (NON-EXEC DIRECTOR)
Ian brings over 30 years of commercial experience to the business. During this time he has built brands in beverages, e-commerce, financial services, travel, mobile technology, FMCG and digital media. Prior to his senior leadership role with Red Bull, Ian brought the North American brands Gatorade, NAYA and Snapple to the UK.
“A number of energy drinks have crossed my desk over the years and nothing has particularly grabbed my attention, however Grilla is different. The team is committed to building a brand through strategic channels of business rather than just shifting cans, and the brand has an impact with a colour palette that sets it aside from the crowd.
Grilla has already secured a strong base which I am looking forward to building on, plus adding my ideas and working with the board to scope out the next steps to grow the business. With the compound growth rate predicted to be 4.3%, reaching USD $177..58B by 2032, there is still plenty of headroom for a new challenger with a strong positioning to enter the market”
OUR
PRODUCTS
GRILLA ISOTONIC
Our isotonic is developed to hold the same flavour that Grilla provides but in a slow muscle restorative powering form. Our isotonic is developed to support an active lifestyle and should be used for longer slower impact sessions.
Developed with industry experts the initial product will be our 500ml standard Isotonic drink with low cal and smaller varieties to come in the future. Our isotonic is already in high demand.
GRILLA PURE
At the core to any hydration business is our water products. With recommendations that we consume between 2.7 and 3.7 litres per day of water, it’s essential to balance any hydration plan with a healthy amount of water. Our product is sourced locally for each region to reduce the environmental impact of shipping water.
Please request our mineral report for composition of our water. Please note tha water comes in 500ml, 330ml and 250ml can options.
GRILLA ENERGY
A smooth organic energy drink with natural taurine in a sugar and zero variety, tailored for taste. The unit stands out on the shelf and we are at the start of our journey to secure a corner of the energy drink market with this direct competitor to Red Bull.
The drink is high-quality and provides the consumer with the best ingredients and compound on the market. The product will primarily be available through our subscription, director wholesale and direct to consumer markets.
VENDING
NETWORK
We are investing in a network of own-branded vending machines in key sports sites. Launched with support from experienced vending professionals our machines will predominantly offer our hydration products alongside other branded produce. As the operators of the machines we will take a percentage of all other product sales.
Our vending machines will predominantly located in sports clubs and gyms providing direct access to consumers to reach their hydration need immediately. We are also looking to provide direct payment services across our network and provide a subscriber pickup function on our vending machines allowing online buyers to collect their drinks post-workout. These innovations will modernise vending as a direct sell to consumers.
Our vending machines are designed to standout, with bold branding and a clear display showing the amount of GRILLA products on display, ready to be purchased by the consumer. We will focus on the other products within our machine being relevant healthier options for the consumer, but we will ensure that the products meet the requests and requirements of the sites we are placing our machines in.
TRADE
PURCHASING
AN AWARD WINNING VENDING AND WHOLESALE PARTNER YOU CAN TRUST:
Nutrivend is the largest sports nutrition vending, wholesale and e-commerce operation in the UK. We service over 3,000 sites (and counting) and have become the UK’s leading complete sports nutrition solution provider.
When you choose to work with Nutrivend, you are choosing unmatched industry experience, a trustworthy and responsive vending partnership, as well as access to a huge range of global sports nutrition brands.Nutrivend list GRILLA for UK nationwide distribution.
.jpeg)
SETTING THE STANDARD FOR RETAIL PRODUCT DISCOVERY, SOURCING AND PURCHASING
RangeMe is an online platform that enables retail buyers to efficiently discover and purchase innovative and emerging products while empowering suppliers to manage and grow their brands with the tools, insights, and services they need.
Our talented and passionate team of innovators and retail experts is driven to make the world’s suppliers and retailers more productive and successful. Click here to visit GRILLA's trade page on the RangeMe site.
